How can you choose between social media services for your business, what do you need for your company?

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Wednesday, March 15, 2017
Arktech Digital Marketing

You have to know what you need to achieve firstly before choosing social media platforms which you will work in.

There are a lot of reasons you have to start working on your social media platforms such as increase Branding awareness, Sales and Engagement Rate.

Lest know what’s the best social media platforms will be appropriate for your goals.

There are Social networks, ranked by monthly active users:

social media statistics - SEO Arktech Digital Marketing

Facebook: 1.28 billion

Google+: 540 million

Twitter: 255 million

Instagram: 200 million

LinkedIn: 187 million

Pinterest: 40 million

Before choosing the social platform you have to ask yourself some questions, which social networks users can't live without?  And where are your audience?

Audience - SEO Arktech Digital Marketing

To know he answer this question you have to Create a Plan for Each Social Media Channel If you fail to plan, you plan to fail.

A lot of companies make the mistake of blindly jumping into social media marketing without a strategy or plan.


If you can’t answer questions: why are you on social media? Or “what social media platform your audience in?


” Then it’s time to get start ! Start putting with our Team a plan in writing in your social media platforms.

Social media plan should consist of mini plans for each social media channel, you expect to be active on.

You’ll have a plan for your Facebook, Instagram and so forth. If you’re just getting started, you have to keep your number of active social networking sites to three or less.


Socail Media - SEO Arktech Digital Marketing

Post Consistently Participate your events and updates with you customers by posting continuously, Posting helps your brand to be in your customer mind so keep this point in your mind when you create your social media strategy.

You should still develop a routine posting schedule and be consistent. This ties back in with your social media marketing plan. 


You should outline: How often you plan to publish on each social media channel? And what type of content you plan to publish?

Socialmedia SEO Arktech Digital Marketing

If you want to make successful social media strategy you have to measure your results and determine your updates.

You can use Social Media Management Tools, it makes your work easier to do, You can Schedule posts, Publish content across multiple platforms and See all of your social media feeds from a single.

Also, you can measure your results better than anytime else. Finally, after using Social Media Management Tools, you have to Measure & Analyze your results.There are samples of Measurements you want to take a tour such as: 

Facebook Reach, Engagement and campaigns CTR, YouTube subscribers and num. of impressionInstagram Engagement Rate and account performance.

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