What is content Importance and why you need it?

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Thursday, March 2, 2017
Arktech Digital Marketing

Content marketing has an especially long-lasting effect as high-quality content entices users to continue reading, clicking and exploring.

 A website that has been properly outfitted with good content can potentially generate traffic over the course of months or even years. In addition, Google rewards websites that feature good content with improved rankings in search results.


What can content marketing do?


Many marketing decision makers have come to recognize the benefits and efficiency of a good content marketing strategy.

Content marketing also helps businesses to achieve a number of other corporate objectives, including:

  • Lead generation: If customers are impressed by the content provided, there is a high probability that they will be willing to leave their contact details – whether out of an interest in the product or simply a desire to get to more content.
  • Increased reach: Often, high-quality content that discusses the trends on social networks. By taking advantage of this trend, a company can increase its prominence and reach.
  • Customer development: Content that offers useful information connects the customer to the company for the long term. By consistently offering good content, companies generate interest in their website and entice users to return



How do we know that our content Strategy came it’s result? Or how you measure your content strategy ROI?

  • High-quality content: Well-written, appealing content demonstrates the business’s competence. And it should go without saying that the text is error-free, structured and reader-friendly.
  • Unique Content: Unique content improves search engine rankings. On the other hand, sites with copied content or content that is of no real use to users are relegated to the back pages.
  • SEO: Successful online content is not just unique. Well-written and focused on a specific target group, it is also search engine optimized with keywords, headlines, clear structure and useful links.


Also, you can Use Social Media as a strong tool to promote your Content

One of the best ways to promote your content and generate traffic is through social media. To get the most from your content, you must harness the power of social media. For best results, your content should be syndicated, distributed and promoted through social media sites like Facebook, Twitter, LinkedIn, and Google+.

 There are three steps to promote your content through social media:

1. Choose the right channel. Some content is perfect for Facebook, some for Twitter, and some are great for both. You should know your audience well enough to have an idea of what they want to see where. If not, experiment.

2. Post at the right times. Facebook, Twitter, and LinkedIn all have some built-in analytics. you should also have access to information about what days and what times of day your audience is most active. Use that to your advantage.


3. Use hashtags. Although hashtags are easy to overdo, they're also a way to get new eyes on the content you're posting on social. Research what hashtags are relevant for your industry and go (but not more than two at a time, please).

Those are all ways to build an audience that doesn't require money. There are also tons of ways to get your content seen through paid promotion on social channels and that's coming up next.


Finally, We are here to provide you with unique content which can help you to reach your customers and develop your business and promote it with all available platforms.

Waiting for your feedback ;)

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